Thursday, February 20, 2020

E-Marketing Essay Example | Topics and Well Written Essays - 2750 words

E-Marketing - Essay Example This essay is a critical evaluation of their entry strategy and also an analysis of their entry strategy with models included to improve their strategy regarding e-marketing. Amazon is an American based company situated in Seattle, Washington. It was the first leading e-commerce company that successfully sold products online. The company was booming until the downfall of the IT industry in 1990’s and it had to face serious criticism from all sides. But the company faced the tests of time and emerged victorious after making a profit again in 2003. The founder of Amazon.com, Jeff Bezos started this company in 1995 as only an online book store but gradually the company diversified into new product categories. Amazon is now a virtual multinational since it has its separate websites in many companies around the world, namely; Japan, U.K. Germany, Austria, France, Canada and China. The site is accessible worldwide and it is a global company that is capable of shipping products all around the globe. Today Amazon is a huge name in the e-commerce industry and also a leading company in its genre. Currently, the company has been vying to enter into e-marketi ng that is selling products digitally over the internet instead of shipping them to every part of the globe. Since the company’s business model has always been swarmed with the shipping mania, it is now taking the conversion from traditional marketing to e-marketing very slowly so that business is fully integrated with no unit left behind and finally gushing towards the prime position successfully. They are still developing as an e-marketing firm and moving steadily to their desired destination. Amazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a hush hush attitude towards the acquisition of the company that is now its subsidiary that sells products digitally online. It provides books online as a download for some

Tuesday, February 4, 2020

Tax Research Paper Example | Topics and Well Written Essays - 500 words - 1

Tax - Research Paper Example Inherently, the Democratic Party openly endorses a tax system that will see the wealthiest, together with corporations pay their fair share of tax. Moreover, they are calling for decisive steps to be made in order to restore fiscal responsibility. Actually, Obama proposes that tax for people earning over $250,000 annually be raised. Essentially, this will affect about 1% of the country’s population, and moreover, this is expected to reduce the deficit with about $ 4.2 trillion in the next decade. In addition, democratic platform follows the framework for corporate tax reform that was introduced by the president (Kapur 5). Actually, the reform advocates for use of closure of corporate tax holes so as to pay for lower tax rates. Notably also, the platform also seeks to undo corporate tax credits together with deductions for the businesses that mainly shift jobs overseas and in the same time lower the rates for the corporations that have invested in the country, especially in res earch and manufacturing. On the other hand, Gleckman, purports that the 2012 republican platform proposes an absolute overhaul of the federal tax system and instead, it calls for a national sales tax or value added tax as the best solution to the country’s budget problems (4). Further, the republicans claim that the move will involve instituting a value added tax, which entails a tax that will confiscate money at different stages of production process. More importantly, Romney also plans to cut taxes by 20 percent, for all as well as do away with alternative minimum tax together with estate tax as well. In addition, his tax plans also speaks of eliminating taxes on investment income for the couples earning an income of below $200,000 (and $100,000 for individuals), as well as maintain the current low tax rates for those with high incomes. The US federal income tax structures base on models of aggregation in expenditure. Application of the Euler equation approach of Hall (978),